Brand Insight Session — Consultoría de Marca

WHAT IS IT?

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Intensive consulting for brands that need immediate clarity on their visual identity and

aesthetic direction. It's not a design process: it's in-depth analysis and critical brand reading.

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WHO IS THIS PROGRAM FOR?

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● Early-stage brands

● Freelancers

● Projects with scattered communication

● Projects that need aesthetic clarity without a lengthy process

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WHO IS IT NOT FOR?

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Brands that need complete identity construction, system redesign, or branding from scratch.

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OUTCOME

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The client obtains:

● Clarity on their current identity

● Criteria for making visual decisions

● Strategic certainty

● A concrete action plan

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FORMAT

Online

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PROGRAM STRUCTURE

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10–14 days. Includes:

1 intensive 90-minute strategic session

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PROCESS

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Stage 0

Preparation & initial reading of the brief + preliminary audit + critical points

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Stage 1

Brand Insight Session (90 min) Live diagnosis + strategic decision

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DELIVERS

​

Summarized strategic diagnosis

Critical points identified

Clear and actionable recommendations

Basic aesthetic guidelines

Intervention priorities

Suggested next steps

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DOES NOT INCLUDE

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Logo design

Visual identity development

Graphic system

Brand manual

Applications

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OUTCOME​

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Clarity regarding the current identity, criteria for making visual decisions, strategic certainty

and a concrete action plan. It does not visually transform the brand.

It transforms the way the client understands their brand.