Brand Direction Program — Dirección de Marca
WHAT IS IT?
Consulting services designed for existing brands that need to redefine their identity with coherence, sound judgment, and a solid strategic direction. It's not just about organizing, but about establishing a clear definition applied to the visual universe, without the need to design from scratch.
WHO IS THIS PROGRAM FOR?
Ideal for:
● Brands that grew without a system
● Brands that feel disorganized
● Brands that have changed their target audience
● Brands that want to elevate their positioning
● rands that don't want to change everything, but need direction
WHO IS IT NOT FOR?
It's not for:
● Projects starting from scratch
● Brands that need a complete identity build
● Companies that require in-depth, structural corporate branding
RESULTS
Upon completion of the Brand Direction Program, the brand achieves:
● Strategic clarity
● Visual consistency
● Decision-making criteria
● Increased professionalization
● A solid foundation for growth
FORMAT
Online
PROGRAM STRUCTURE
3 to 5 weeks (Includes 3 online meetings and 1 round of guidelines review)
PROCESS
Phase 1: In-depth strategic diagnosis: Identity, visual audit, gap analysis
Phase 2: Redefining direction: Positioning, baseline system, differentiated territory
Phase 3: Building guidelines: Structural visuals, network consistency, refinement
DELIVERIES
Complete strategic document (PDF)
Summarized diagnosis + gap analysis
New strategic direction defined
Baseline visual guidelines
Intervention priorities
Actionable recommendations
Applied visual guide
Instructional mockups
Examples of correct and incorrect usage
Sample pieces aligned with the new direction
DOES NOT INCLUDE
Brand manual
Comprehensive regulatory system
Final design of pieces
Identity redesign
OUTCOME
Strategic clarity, visual consistency, criteria for Decide, greater professionalization, and a solid foundation
for growth. Transform management into a replicable system, not a theoretical manual.
