Identity Creation
- martinwalldc
- Oct 12
- 1 min read
Comprehensive development of a brand's visual identity: from the concept and naming to the graphic system and its aesthetic application.
What is it about?
Identity creation is an immersive process where I transform the essence of an idea into a brand with presence, coherence, and character. I start with the narrative concept (storytelling and naming) and build a unique visual universe: logo, typography, color palette, textures, aesthetic direction, and communication guidelines.
Each element is designed to express your brand's personality and values in an authentic and aspirational way, generating an aesthetic that connects emotionally with your audience.
The result is a complete visual system, ready to be applied, accompanied by a brand usage manual that ensures coherence and consistency in each application.
Target audience: new brands or projects that need an identity from scratch, as well as established brands seeking a comprehensive rebranding with a contemporary perspective.
Comments