Design has always been my way of understanding the world.
Between sensitivity and structure, I found my own language: one that combines form, strategy, and emotion as parts of a single visual narrative.
I was born into a family where design and words were part of everyday language. Son of an architect father and a mother with a degree in Spanish Language and Literature, I grew up among plans, materials, and books; between the precision of form and the depth of meaning.
Trained in Apparel and Textile Design at the University of Buenos Aires, I began my journey exploring how an idea can be transformed into an aesthetic experience. I was a teaching assistant in the Saltzman Chair and received various awards in competitions, such as Lycra–DuPont Young Fashion Designers, Nokia Design Challenge, and Denim Philosophy, among many others.
A scholarship at Saint Martin's College (London) allowed me to delve deeper into Fashion Marketing and Design, broadening my perspective on design as a strategy and identity construction.
Upon my return, I founded Walló, a leather accessories brand that allowed me to gain solid experience in artisanal leatherwork, product management, and materials development.
Later, I joined Martin Churba's Tramando brand, where I served as Ready-to-Wear and Haute Couture Designer, in charge of the evening lines. From there, I participated in the brand's international expansion to Dubai, Japan, Galeries Lafayette (France), and Buenos Aires.
During that time, I also explored cultural production, co-founding one of the most iconic gay electronic parties in Buenos Aires and obtaining licenses for other parties in Brazil and Spain. For a decade, I led its visual identity, costumes, set design, and artistic direction, integrating design with performance and visual narrative.
In 2016, I launched my personal project MARTEWALL, an artistic pret-a-porter brand focused on unique pieces, where textile experimentation and conceptual vision come together to create a unique language. Over time, the brand achieved international recognition, exporting to the United Arab Emirates (EMIC).
At the same time, I expanded my field of work to include graphic design and art direction, collaborating with agencies and marketing studios as a freelancer, specializing in branding, image, and visual aesthetics.
My career in the luxury sector consolidated my understanding of aesthetic coherence, visual storytelling, and the power of detail. Having navigated every stage of the creative process—from product to brand strategy—allowed me to develop a holistic view of design as an experience.
Today, that perspective translates into my work as Creative Director, a role where art, design, and communication converge.
I don't conceive of design as a discipline, but rather as a system of meaning: a way to guide, excite, and construct beauty with purpose.
